At the recently concluded 134th China Import and Export Fair (Canton Fair), a mini excavator from China, the Shanding SD13, became the focus of attention. This self-developed product of Shandong Shanding Construction Machinery Co., Ltd. not only attracted the attention of many domestic visitors, but also won high praise and recognition from customers from the United States, Brazil, Thailand and other countries.
As one of the world's largest comprehensive international trade events, the Canton Fair, which was held in Guangzhou from 15 October to 4 November, provides an important platform for enterprises from all over the world to display the latest scientific and technological achievements and promote economic and trade exchanges. And Shanding Group is taking advantage of this opportunity to push its well-built SD13D mini excavator to the centre of the world stage.
According to the on-site staff, SD13D adopts the British Perkins engine as the power source, combined with the advanced hydraulic system design, which makes the whole machine have strong power while maintaining low fuel consumption; in addition, its compact and flexible body structure also makes it able to easily cope with the challenges of various complex working conditions. ‘We hope to prove the strength of Made in China to the world through this product.’ A person in charge said so.
As a matter of fact, judging from the performance during the exhibition, Shanding did achieve this. Many foreign buyers gave the product a very high evaluation after experiencing it in person. ‘The operation of this machine is very simple and easy to learn, so even novices can get started quickly.’ A professional buyer from the United States said, ‘What's more, it works very efficiently and can fully meet the needs of our daily work.’ Another Brazilian customer added, ‘In addition to its excellent performance, I especially appreciate its appearance design, which is both beautiful and practical.’
It is worth noting that this exhibition is not Shanding's first appearance on the international stage. As early as a few years ago, the company has begun the overseas market layout, and gradually established a more perfect sales network system. ‘At present, we have more than one hundred dealer partners in Southeast Asia.’ The said person in charge revealed, ‘In the future, we will continue to increase investment, and strive to achieve the strategic goal of globalisation as soon as possible.’
With the accelerating process of global economic integration and the in-depth implementation of the ‘Belt and Road’ initiative, the pace of Chinese enterprises ‘going out’ is also accelerating significantly. For enterprises like Shanding that are committed to technological innovation, how to seize the opportunity to expand the international market has become an important issue in front of us. We believe that with excellent product quality and good brand image, this young enterprise will be able to stand out in the fierce market competition and write its own brilliant chapter.